Coronavirus pandemic has spawned a wave of companies seeking to enter the rapidly growing protection market.
Covid-19 Essentials specializes in products related to the Coronavirus Pandemic. These are primarily masks, both elementary and inexpensive disposable versions, with additional advanced models equipped with additions designed to increase comfort when worn.
Buyers can purchase one of the presented masks with a fashionable print or order a personalized face mask. All covers at stores produced only using materials such as cotton and silk. Shoppers can also pay $129 to get a solution with a built-in fan for face cooling. As the company representatives themselves say, since people today have to wear masks, they are comfortable and attractive.
But the peculiarity of Covid-19 Essentials development is not only the creation of original masks. The company's approach is to open new stores also mentioned. The founder of the startup, a businessman from Miami Nadav Benimecki, came up with the idea that it is possible to open stores in shopping centers experiencing an acute shortage of tenants today.
The first Covid-19 Essentials store was opened in early June in the Aventura shopping center in Miami. Short Hills followed this in New Jersey and Fashion Show in Las Vegas. Today, the company already owns a network of eight stores located in shopping malls across the country.
The company's stores sell several other products, such as UV disinfectant lamps and devices that allow you to contactless press the elevator buttons. Their customers can also buy wipes, hand sanitizers, air purifiers, and face shields.
Benimecki does not disclose how much he has invested in the startup but states that all investments have been fully paid off. He also admits that he understands his business's risks, which is entirely built on the pandemic. And once that's over, the founder of Covid-19 Essentials will have to develop new concepts and ideas to make it happen.
Photos of Covid-19 Essentials.
22 OCTOBER 2020, USA
Inditex Group reports sales and profit growth
Victoria's Secret expands with Amazon
Exploring the enigmatic world of Japanese fashion: 10 top brands that define style
Authentic Brands buys Hunter's intellectual property
Armani introduces organic cotton production in Italy
Wegmans shuts down one of its largest stores
Adidas gears up for the release of Yeezy merchandise 
Skims unveils spectacular summer pop-up store in New York City 
Starbucks makes its debut in Rome with new coffee shop opening 
Century 21 reopens flagship department store in Manhattan 
Birchbox assets acquired by Retention Brands in strategic move