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European Outlet Center of the new generation will open in October



The project, La Torre Outlet Zaragoza, positioned as an urban entertainment center, will be the first of its kind in Europe.
La Torre Outlet Zaragoza

The creation of an outlet center, which was named La Torre Outlet Zaragoza, is part of the company's Grupo Iberebro, reports Malls.com. It was planned to open in May 2020. However, due to the pandemic, the deadline was postponed, and the opening of this unique project will now be officially announced in October 2020.

The new La Torre Outlet Zaragoza will be an outlet center, but its creators claim that it will be a new generation facility, a place for meetings, and spending time, rather than just a shopping space. The center will include many trendy stores, including Outlet Village and Retail Park, recreational facilities, entertainment areas, an ultra-modern cinema, as well as cafes and restaurants, including world-famous chains. The heart of the outlet will be the central square, where a vast LED screen will be placed, and a two-level wall for climbing.

At the same time, demanding modern visitors expect a high level of digital technology and compliance with environmental standards. Creators of La Torre Outlet Zaragoza actively used the latest digital technologies in setting up a convenient customer loyalty program, which will provide customers with the experience of more comfortable shopping. At the same time, gamification elements concerning social networks, as well as virtual and augmented reality functions, are actively being used. 

La Torre Outlet Zaragoza will be located in the Spanish city of Zaragoza and will be accessible to Madrid and Barcelona. The total area of the outlet center will be 61 500 sq.m. Visitors will have access to 2,800 free parking spaces. 

More about shopping malls in Spain



DAY BEFORE YESTERDAY, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
DAY BEFORE YESTERDAY, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
DAY BEFORE YESTERDAY, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
Sep 17, 2020, Spain:
The outlet begins its countdown and fires the starting signal during the "Digital Lighting" event.
Sep 17, 2020, China:
Maison Martell officially opened L'Atelier Martell Shenzhen - a luxury boutique where you can taste and buy exclusive varieties of cognac.
Sep 17, 2020, USA:
The new retail store layout is expected to be very convenient for quickly and safely receiving online orders.
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