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Emily Oberg's Sporty & Rich is opening a flagship store in New York City

Exclusive Space: Sporty & Rich Flagship Store in Soho

The Sporty & Rich brand joins several influential fashion brands as it opens its flagship store in the heart of New York City's SoHo neighborhood. The new 3,600-square-foot retail space is a unique place where fashion and elegance meet.

Location and store concept

The Sporty & Rich store opened its doors on the former Dior men's boutique site, adding a new inspirational accent to the fashion world. It houses an exclusive collection of signature clothing and accessories to emphasize the brand's unique style. Inside the store, there is now a dedicated spa offering a range of facials, massages and lymphatic drainage treatments, as well as a juice bar for a complete wellness experience.

"I do consider Sporty & Rich streetwear, but I also consider it a lifestyle and wellness brand,” Oberg said. “I’m trying to get out of the ‘streetwear’ lane because I feel it is very limiting – even Supreme’s business isn’t as strong as it once was because people are just shopping differently. The demand for logo-driven items is decreasing, so I want to expand and broaden the range."


Connecting styles: diversity collection

Shoppers will enjoy a variety of offerings in the new store, including vibrant t-shirts, sweatshirts, sweatshirts, sweatshirts, accessories, jewelry, phone cases, and sportswear and workout gear. 

Sporty & Rich results fr om a bold idea from Emily Oberg, a talented creative director, content creator and influencer from Canada. The brand caught the public's attention with its minimalistic, vintage-inspired designs that combine sporty elegance and sophisticated fashion.

Emily Oberg started her journey with the online blog Sporty & Rich in 2014, wh ere she shared her interests in fitness, healthy lifestyle and fashion. Time has shown that the idea has grown into an iconic lifestyle brand, representing clothing and accessories and inspiration to live a quality and stylish life.

The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
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