French electronics and digital retailer Fnac has entered the Saudi Arabian market.French electronics and digital retailer Fnac has entered the Saudi Arabian market. The brand's development partner in the market is local retail giant Cenomi Retail.
Fnac's flagship store is located at Nakheel Mall in Dammam. The retail space will offer multimedia, electronics, games, home and lifestyle products.
The flagship store has a total area of 17,660 square feet. The store's two floors will host cultural events including autograph signings, music concerts, photography workshops, arts and crafts classes for children, virtual reality activities and gaming tournaments.
Fnac promises to showcase a unique range of products in the store, including from Apple, Samsung, Bang and Olufsen, PlayStation, Nespresso, Dyson, Bose, and Lego. The store will also sell tickets to entertainment, sports, tourism, eco-tourism and cultural events across Saudi Arabia.
Commenting on the store opening, Dr. Günther Helm, CEO of Cenomi Retail, said: "Fnac is a leading name in the world of multi-category cultural and electronic products, renowned for its commitment to creating a sensory experience for its customers. As Saudi Arabia’s leading brand partner, Cenomi Retail is honored to bring that offering to our consumers for the first time. The Dammam store is one of two we will be opening, with Riyadh following.
"This flagship store offers a unique lifestyle destination for shoppers, but also a cultural hub - catering to the latest trends and interests of our customers who value exclusive offers and products as well as memorable immersive experiences."