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Dyson opens first pop-up store in the US



Dyson, the vacuum cleaner experts, has opened its first pop-up store in the US.
The store will remain open over the next two months at Westfield’s Old Orchard Shopping Center, Skokie.

The British manufacturer and designer of expensive vacuum cleaners and hand dryers is displaying its newest technology within the mall’s structure called The Cube, a 1300ft² glass area.  The display will continue its run until April 30.

Dyson pop up store in US

There will be engineering workshops held for children, hands-on demonstrations and interactive activities, with the first event taking place on Saturday.

This launch does not imply that Dyson intends setting up a range of retail stores in the US.  The success of this pop-up will determine the launch of new ones in the future.  The main reason for doing pop-ups is to allow customers to try the products and for new products to be launched.  The company is in the process of setting up permanent stores within the UK and Japan.

Dyson pop up store in US render

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TODAY, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
TODAY, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
TODAY, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
YESTERDAY, Spain:
The outlet begins its countdown and fires the starting signal during the "Digital Lighting" event.
YESTERDAY, China:
Maison Martell officially opened L'Atelier Martell Shenzhen - a luxury boutique where you can taste and buy exclusive varieties of cognac.
YESTERDAY, USA:
The new retail store layout is expected to be very convenient for quickly and safely receiving online orders.
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