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Dick's Sporting Goods launches a lifestyle sportswear brand



The new product line, called VRST, is designed for men looking for comfort and relaxation in their everyday clothing.
Dick's Sporting Goods - Depositphotos

Shoppers around the world have significantly changed their habits during the pandemic. A growing trend is abandoning office suits and moving toward more comfortable, semi-sporty clothing. You can go out for a run and work on the couch and take a walk in the park with your kids. U.S. sporting goods retailer Dick's Sporting Goods has also decided to join this trend and announce a new brand called VRST. 

Under the brand VRST, the market will be presenting clothing for men (the company has also previously introduced a women's line of similar direction, under the brand name Calia). According to the manufacturer's description itself, it is a lifestyle product line, not just another sportswear brand. VRST is being compared to Lululemon rather than sports-only clothing like Nike or Under Armour. Buyers are encouraged not to associate the new brand only and exclusively with sports. It is a part of a new lifestyle, as clothing can provide comfort in various situations. 

The assortment of the brand includes tracksuits, T-shirts, shirts, sweatshirts, and other similar products. The new brand is positioned as mid-priced, closer to the more expensive segment, with products ranging in price from $30 to $120.

Since March 16 on the Dick's Sporting Goods website and on a particular website of the brand itself, its products have been available. VRST products are scheduled to appear in more than 400 parent brand stores in the coming weeks.

Photo credit: depositphotos.com.

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