The new product line, called VRST, is designed for men looking for comfort and relaxation in their everyday clothing.
Shoppers around the world have significantly changed their habits during the pandemic. A growing trend is abandoning office suits and moving toward more comfortable, semi-sporty clothing. You can go out for a run and work on the couch and take a walk in the park with your kids. U.S. sporting goods retailer Dick's Sporting Goods has also decided to join this trend and announce a new brand called VRST.
Under the brand VRST, the market will be presenting clothing for men (the company has also previously introduced a women's line of similar direction, under the brand name Calia). According to the manufacturer's description itself, it is a lifestyle product line, not just another sportswear brand. VRST is being compared to Lululemon rather than sports-only clothing like Nike or Under Armour. Buyers are encouraged not to associate the new brand only and exclusively with sports. It is a part of a new lifestyle, as clothing can provide comfort in various situations.
The assortment of the brand includes tracksuits, T-shirts, shirts, sweatshirts, and other similar products. The new brand is positioned as mid-priced, closer to the more expensive segment, with products ranging in price from $30 to $120.
Since March 16 on the Dick's Sporting Goods website and on a particular website of the brand itself, its products have been available. VRST products are scheduled to appear in more than 400 parent brand stores in the coming weeks.
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