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Designers Have New Tricks Up Their Sleeves For Fashion Week



New York Fashion Week is shaping up to be one unlike any we’ve seen before.
It seems like everywhere we turn for retail news, we’re beaten over the head with the fact that the retail landscape is changing - and also that we haven’t seen anything yet in terms of the total transformation that’s underway. For additional confirmation, we need to look no further than the upcoming New York Fashion Week, which typically helps to set the tone for what we can expect between now and the Spring of the following year on the fashion front. According to the Hollywood Reporter, NYFW is shaping up to be one unlike any we’ve seen before. 

Once the only way to see the latest trends and where fashion would take us next, that concept has gone by the wayside along with numerous other things in the retail world as a whole. In addition to disrupting the world of commerce, the internet and social media have not been kind for designers and companies that hope to keep a lid on what they are working on until the big reveal on the runway and at the fashion shows. Combine that with declining retail sales and a number of designers that are in the midst of transitions of their own, and it’s clear that we’re headed towards a very different experience at NYFW. 

Several designers are even looking past the staple event of runway shows to focus on alternative formats, which include consumer facing and social media-friendly events. Others are looking towards exclusive and intimate presentations, and some are even taking that a step further with appointment-only previews. In yet another sign of the times, Misha Nonoo is even offering up a Snapchat-only show.  

Misha Nonoo

Additionally, the concept of ‘see now, buy now,’ has gained an enormous amount of traction. Designers such as Tom Ford and Rebecca Minkoff are among those who will be making their new fashions available on-site. On the other end of the extreme, iconic fashion company Calvin Klein is bypassing the show altogether. The label will be hosting a party with Vogue creative director at large Grace Coddington, in which they will celebrate the release of her signature fragrance. 

Public School designers Dao-Yi Chow and Maxwell Osborne have previously announced that they were skipping the show as well. “We can actually enjoy our collections as opposed to being tied to the calendar," Chow said. 



TODAY, Japan:
The application, named StyleHint, will help you find fashion offers from brands including UNIQLO and GU.
YESTERDAY, China:
The Chinese online retail giant has officially introduced a logistics robot that will deliver goods to consumers.
YESTERDAY, USA:
The retailer's trademark will be called Free Assembly, under which customers will be able to buy clothes for both men and women.
Sep 18, 2020, Taiwan:
Dutch studio MVRDV has transformed an abandoned shopping center in Taiwan into an unusual public space.
Sep 18, 2020, Israel:
In Israel, a national quarantine begins to operate again from September 18, 2020.
Sep 18, 2020, Sweden:
Shoppers will select goods from different stores in the mall on one website and then pick them up conveniently.
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