Find in the news:
BY COUNTRY

Deal of the decade: Adidas sells Reebok for $2.5 billion



The buyer of the business was Authentic Brands Group.
Reebok store Depositphotos

German holding company Adidas has agreed to sell its sports brand Reebok for $2.5 billion. The buyer is Authentic Brands Group. After the deal is completed, Adidas will focus on its core business. 

The history of cooperation between the brands has been around for 15 years: in 2006, Adidas decided to take over the brand to provide itself the opportunity to compete with its main competitor Nike. The weak financial performance of Reebok often caused disputes among investors, who called to sell the division. 

After the deal closes, Reebok Authentic Brands Group will keep its headquarters in Boston and operate in North America, Latin America, Asia-Pacific, Europe, and Russia. Reebok will continue to partner with Adidas during the transition period. 

The buyer, an Authentic Brands Group, has combined more than thirty brands in its portfolio over the past eleven years and is represented in 6,000 retail stores worldwide. These include fashion brands Aéropostale and Forever21, as well as Sports Illustrated magazine.

"We've had our eye on Reebok for years, and we're thrilled to be joining this iconic brand finally," commented Jamie Salter, ABG founder, chairman, and CEO, noting that the company's goal remains to maintain Reebok's integrity, innovation and core values.

Earlier, the company announced that sales of the Reebok brand in the first half of 2021 rose from 600 to 823 million euros, and net profit was 68 million euros against a loss of 69 million a year earlier. Adidas had previously withdrawn Rockport, CCM Hockey, and Greg Norman from its portfolio, raising a total of about 400 million euros for them. 

More about shopping malls in Germany



Jun 1, 2022, United Kingdom:
The concept store is part of the Livat Hammersmith shopping and entertainment center in London.
May 19, 2022, South Korea:
Hyundai Seoul got a central atrium with a 12-meter waterfall and natural lighting.
May 12, 2022, Malaysia:
The complex is home to more than 200 tenants selling authentic local goods.
Apr 29, 2022, Europe, Europe:
The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Apr 28, 2022, USA:
Nike and RTFKT have announced a new collection of Nike Dunk Genesis Cryptokicks sneakers.
Apr 27, 2022, USA:
Meta Store has the intention of demonstrating the possibilities of virtual reality devices, as well as dispelling the mystery around the concept of the math universe.
Friend
and Follow
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
Optimum Outlet GLA:421 127 SF
ADDRESS: ve Eglence Merkezi | Istiklal Sokak No.2/B Yenisahra/Atasehir
Turkey . Istanbul
Optimum Outlet
Forum Istanbul GLA:1 883 684 SF
ADDRESS: Kocatepe Mahallesi, Pasa Caddesi 34045 Bayrampasa
Turkey . Istanbul
Forum Istanbul
Jardim Pamplona GLA:118 403 SF
ADDRESS: R. Pamplona, 1704 - Jardins São Paulo
Brazil . Sao Paulo
Jardim Pamplona


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us