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Crocs introduces an immersive virtual store experience inspired by Jibbitz



Crocs has partnered with 3D e-commerce company Obsess to introduce the Crocs Jibbitz Experience.
In an ongoing exploration of virtual retail, Crocs has teamed up with 3D e-commerce company Obsess to introduce the Crocs Jibbitz Experience. This unique virtual store concept is divided into five sections, each inspired by different categories of Crocs' Jibbitz charms, such as food, animals, and letters. One exciting feature of the experience is an arcade-style game that lets shoppers collect virtual Jibbitz charms to win a physical one.

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The store also allows customers to customize a pair of men's or women's Crocs with up to 26 Jibbitz charms, allowing for a personalized touch. Shoppers can then purchase the customized product in its physical form. Accessible through mobile and desktop web browsers, the Crocs Jibbitz Experience represents the third collaborative effort between Crocs and Obsess. The virtual store aims to showcase Crocs' iconic clogs' wide customization options.

This partnership with Obsess comes at a time of growth for Crocs and its subsidiary, HeyDude. The company's Q1 earnings report revealed a significant year-over-year revenue increase of almost 34%. While the Crocs brand experienced a 19% revenue boost to $884.2 million, HeyDude, acquired by Crocs in 2022 for $2.5 billion, saw its revenue soar by 105% to $235.4 million. Crocs rebranded HeyDude, incorporating new logos, color schemes, fonts, and overall messaging based on consumer feedback from focus groups and online forums.

Obsess has become a sought-after partner for brands looking to establish virtual stores, with names like Elizabeth Arden, J. Crew, Laneige, Alo Yoga, and Laura Mercier joining the roster. To aid other brands in their virtual store ventures, Obsess launched Ava by Obsess in April, offering a platform allowing brands to create virtual stores and immersive 3D experiences.

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