Beauty products company Coty Inc renewed its long-term licensing agreement with adidas.Beauty products company Coty Inc renewed its long-term licensing agreement with adidas. According to Coty's CEO, Sue Nabi, the adidas brand perfectly fits the current health and sports trends gaining popularity among consumers.
Sue Nabi emphasized that Coty has increased the value of brands associated with sports-related body care products through innovative products focused on sports and skin care.
"With the launch of the adidas Active Skin and Mind range, we are positioning adidas as a leading premium body care line with superior ingredients and sustainable packaging," Nabi said.
"Consumers have responded very positively to the launch, and we look forward to building on this progress with an exciting pipeline of further innovations and lines as we drive growth in new and existing markets in the future," she added.
Coty is driving the expansion of the Adidas Active Skin & Mind Range in China following its successful launch in Europe. Both companies remain committed to sustainable growth within the framework of their extended partnership agreement.
Coty Inc. is a global beauty company known for its diverse portfolio of cosmetics, skincare, fragrance, and haircare products. Founded in 1904 by François Coty, the company has grown into one of the leading players in the beauty and personal care industry.
Coty's brand portfolio includes both luxury and mass-market brands. Some notable brands under Coty's umbrella include Calvin Klein, Marc Jacobs, Hugo Boss, Gucci, CoverGirl, Rimmel London, OPI, Sally Hansen, and many others.