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Contactless fitting coming to shopping malls



Customers in shopping malls will be able to get a full-body scan in 10 seconds and get their exact measurements from different brands.
Fit Match popup studio

Although clothing retailers around the world are starting to open stores, shoppers are still in no hurry to shop, and many are particularly embarrassed by the need for fitting. One of the solutions to this problem may be developments in the field of the contactless fitting. 

Fit:Match platform joins forces with Brookfield, one of the significant mall owners in the U.S., to create a new experience for customers to try on their clothes. The kiosks for the new project will begin opening in American malls shortly. 

The technology is based on a 3D body scan process. In less than a minute, a customer gets a full assessment of their size. The developers of the system have provided that the size grid of different brands may vary, and as a result of scanning, the client will have information about what sizes he has for different types of clothing and brands. 

During the 10-second scanning of the body, more than a dozen measurements of the visitor were captured. Afterward, the data will be synchronized with information about the range of retailers that are partners of the service. The buyer will be offered the best clothing available to him, and no comparable figure will be hidden. 

To sellers of clothing and footwear, the universal introduction of technology will allow buyers to understand better and subsequently approach a dimensional grid with real data, and also to reduce the number of returns. According to representatives of Fit:Match, their development can help make significant changes to the archaic system and change the approach to both the process of fitting and the process of creating mass collections of clothing. 

The first shopping center where customers can get such a service will be the Oakbrook Center in Chicago, a space from Fit:Match that will open here in mid-August then plans to launch the new facility in September at the Glendale Galleria in Los Angeles and Stonebriar Center in Dallas.

More about shopping malls in the USA



YESTERDAY, USA:
Filling your cart with items and leaving the site without making a purchase has become the post-pandemic equivalent of window gazing for young shoppers.
Feb 26, 2021, USA:
It will be the most significant expansion in Sephora's history, demonstrating its confidence in the retailer's future.
Feb 26, 2021, USA:
Shortly, 17 Apple mini-stores will open in hypermarkets across the country. The company intends to start opening such outlets in the fall.
Feb 25, 2021, India:
The vast mall's construction will cost $760 million, and the project is expected to be completed in seven years.
Feb 25, 2021, United Kingdom:
The brand plans to close 95 stores nationwide while paying reduced rent for the remainder of the term.
Feb 24, 2021, USA:
Old Spice Barber Shop will also serve as a brand store, digital content studio, and experience lab for new product developments.
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