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Contactless fitting coming to shopping malls



Customers in shopping malls will be able to get a full-body scan in 10 seconds and get their exact measurements from different brands.
Fit Match popup studio

Although clothing retailers around the world are starting to open stores, shoppers are still in no hurry to shop, and many are particularly embarrassed by the need for fitting. One of the solutions to this problem may be developments in the field of the contactless fitting. 

Fit:Match platform joins forces with Brookfield, one of the significant mall owners in the U.S., to create a new experience for customers to try on their clothes. The kiosks for the new project will begin opening in American malls shortly. 

The technology is based on a 3D body scan process. In less than a minute, a customer gets a full assessment of their size. The developers of the system have provided that the size grid of different brands may vary, and as a result of scanning, the client will have information about what sizes he has for different types of clothing and brands. 

During the 10-second scanning of the body, more than a dozen measurements of the visitor were captured. Afterward, the data will be synchronized with information about the range of retailers that are partners of the service. The buyer will be offered the best clothing available to him, and no comparable figure will be hidden. 

To sellers of clothing and footwear, the universal introduction of technology will allow buyers to understand better and subsequently approach a dimensional grid with real data, and also to reduce the number of returns. According to representatives of Fit:Match, their development can help make significant changes to the archaic system and change the approach to both the process of fitting and the process of creating mass collections of clothing. 

The first shopping center where customers can get such a service will be the Oakbrook Center in Chicago, a space from Fit:Match that will open here in mid-August then plans to launch the new facility in September at the Glendale Galleria in Los Angeles and Stonebriar Center in Dallas.

More about shopping malls in the USA



YESTERDAY, China:
Located in the SKP shopping centre in Beijing’s Central Business District.
DAY BEFORE YESTERDAY, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
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