Find in the news:
BY COUNTRY

Coca-Cola opens its first apparel store in Europe



The store sells streetwear created in collaboration with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple.
Coca-Cola opens its first apparel store in Europe

The Coca-Cola Company has opened a flagship store in London's Covent Garden district, offering its customers a collection of premium clothing and accessories under the Coke brand.

The retail store is part of the "Real Magic" campaign, launched in the fall of 2021, aiming to offer consumers a unique experience both online and in person. CEO James Quincy says the company is committed to creating "a best-in-class, consumer-driven marketing experience." 

Our retail locations, and specifically the new store in London, allow us to deliver a unique Coca-Cola experience to our consumers through embracing unique perspectives, moments, and, most importantly, experiences, the company said. 

Coca-Cola has been investing in direct-to-consumer sales for many years, but for the first time outside of the online environment. After a similar format proved successful in the United States, a retail store was opened in London. Coca-Cola acknowledges that the future is digital platforms that are successful with consumers, but physical retail plays a key role in its innovation strategy. 

Coca-Cola store in Europe

The store sells premium streetwear created with designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and Staple. There are also many graphics and prints reminiscent of Coke's past throughout the store. In addition, the company offers its customers the option of personalizing their items. The store's assortment is tailored to meet the needs and interests of Millennials and Gen Z consumers. Besides Coca-Cola, the store also offers non-alcoholic cocktails and traditional drinks. 

Coca-Cola's first store in Europe represents a unique product on the market, which meets the needs of fans of the brand to purchase exclusive products and merchandise. "This store allows us to bring all these interesting products together and make them part of the exciting Coke experience," reported the company, reporting that the launch of the retail space has caused quite a stir among Londoners. 

More about shopping malls in Europe



YESTERDAY:
Located on Broadwick Street in Soho, London.
DAY BEFORE YESTERDAY, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
May 16, 2024:
Fashion retailer Esprit has commenced insolvency proceedings for its European holding company.
Friend
and Follow
Ontario Mills GLA:1 473 000 SF
ADDRESS: 1 Mills Cir, Ontario, CA 91764-5207
USA . Ontario
Ontario Mills
Plaza Singapura GLA:482 311 SF
ADDRESS: Plaza Singapura, 68 Orchard Rd, Singapore 238839
Singapore . Singapore
Plaza Singapura
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us