Find in the news:
BY COUNTRY

Coca-Cola eliminates half of its brands



The corporation intends to eliminate almost half of its brands, giving up those that bring a minimum income.
Burger King containers

Coca-Cola has a portfolio of 430 brands to date, but half of them generates only 2 percent of its revenue. In challenging economic times, when net income is falling, supporting such brands is an unacceptable luxury. Thus, in the second quarter, Coca-Cola's revenue fell immediately by 28%, an increase that has not been observed for over 30 years. Subsequently, thanks to the actions taken, the decline was able to stop. Sales began to grow again, but the growth rate was still insufficient.

Some of these brands continue to exist solely because of fans. For example, the diet drink brand Tab launched back in the 1960s, lasted so long precisely because of a well-established fan base. It's fans sometimes even wrote to the company's representatives with complaints that they could not buy a drink from their favorite brand.

But hard times require decisive action. Earlier, the company had already announced its intention to get rid of Tab and Odwalla, Zico, Coca-Cola Life, and Diet Coke Feisty Cherry. The management plans now include a global review of existing brands. Some brands will be abandoned everywhere, while others will remain in some markets. For example, the sports drink Powerade will disappear from stores in the United States but stay in Europe.

At the same time, the company said it plans to launch new brands. For example, in 2021, it intends to launch Topo Chico Hard Seltzer, an alcoholic beverage designed for the Latin American market. Coca-Cola is also actively working towards the coffee market.

Photo credit: depositphotos.com.

More about shopping malls in the USA



TODAY, USA:
At the outlet, located in the Chelsea district of New York, visitors will be able to try out all of the IT giant's products and services, as well as get technical support.
TODAY, USA:
Instead of top models, the brand's shows and advertising campaigns will involve women known for their achievements.
DAY BEFORE YESTERDAY, United Kingdom:
Anonymous buyers offered for the asset a record sum, five times the annual revenue of department stores.
Jun 10, 2021, USA:
The National Retail Federation predicts the market will experience the kind of rapid growth "the country hasn't seen since 1984.
Jun 9, 2021, USA:
Several Microsoft experience centers leftover from what was once a large chain of stores will offer more information and the opportunity to buy the company's technology.
Jun 7, 2021, USA:
The billionaire announced that he would fly into space on his own company's ship. The estimated date of flight is July 20th.
Friend
and Follow
Viaport Outlet GLA:748 092 SF
ADDRESS: Yenisehir Mah. Dedepasa Cad. No:19 Via Port - Pendik
Turkey . Istanbul
Viaport Outlet
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Central Children's Store GLA:370 192 SF
ADDRESS: Teatralnyi proezd, 5
Russia . Moscow region
Central Children's Store
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us