By playing the basketball simulation game 2K21 on their PlayStation, "couch" sports fans get not points but burgers.
The Spanish division of Burger King has prepared an unusual surprise for those who now spend much more time on their couch playing games to entertain a few customers locked at home because of lockdowns. Right in the computer game is an opportunity to win real prizes.
We are talking about a popular simulator of basketball games 2K21, in which players can play on game consoles PlayStation (PS4 and PS5). The game features a special basketball court, The Menu Court, which features several popular Burger King menu items.
To get fast food for free during the promotion, which runs through April 4, players will have to complete various challenging in-game reality tasks, such as making difficult throws. Video of their achievements in the game should be published on Twitter with a particular hashtag, and in return, the restaurant chain will send the promised prize. Grab a typical hamburger is quite simple, but to win the entire menu with French fries and soda, you need to have a good shot from the middle of the field.
This promotion will help the brand play on the growing booming interest in video games and streaming. Still, it will also affect even those consumers who do not watch traditional advertising and are poorly influenced by conventional marketing methods. Such a move was a step out of the box for Burger King, developing a more direct customer engagement experience.
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