The fast-food chain launched an unusual OOH advertising campaign, "Billboard House."
Burger King Fast Food Restaurant Chain launched an unusual advertising campaign, "House of the Billboard," in cooperation with the David Buenos Aires agency, beating its slogan "Home of the Whopper."
Burger King offers its customers to download one of the Billboard images from their own Twitter account, use it as a background during a Zoom video conference, and then add a screenshot using the #HomeOfTheBillboards hashtag.
Each participant in the U.S. Burger King will be sent a coupon to a mobile application that can be used to get two crypts for the price of one. Earlier, the chain of restaurants was marked in France by a campaign with "recipes" of Wopper, Big King, Big Fish, and other famous burgers. In other countries, the company has abolished shipping charges and also organized various intellectual competitions with the distribution of Wopper to the winners.
30 APRIL 2020, USA
Pharrell unveils Louis Vuitton's first digital collectible, valued at over $8,000
Footwear brand Kizik launches its first pop-up store in NYC 
Ingka Centres opens first meeting place in northwest China
Uniqlo opens a new flagship in central London
Adidas raises earnings guidance as sales exceed expectations
Central Group acquires German department store KaDeWe
Meet Saluhall, the first plant-forward food hall in San Francisco 
Coach files trademark complaint against Old Navy 
Ingka opens unique culinary development in downtown San Francisco 
McDonald's to acquire franchised stores in Israel 
Amazon removes Just Walk Out tech from all of its stores in the US