The retail component of the landmark project has helped set a new standard for South Florida.Buzz is a fickle thing. While retailers and landlords do their best to create it, it’s often something that’s best served when it’s allowed to happen organically. That’s exactly what’s happened with Brickell City Centre down in Miami, and the excitement is palpable.
As Miami Today shares, the retail component of the landmark project opened last year, and the development as a whole has helped set a new standard for the South Florida region. The sprawling mixed-use project is being developed by Swire Properties, and it will span five full blocks upon completion. As for the retail component, the centre’s website paints a beautiful picture of how shoppers are being dazzled.
“Four levels of luxury, premium and world-class dining and entertainment are interconnected over three city blocks and anchored by a 107,000 square foot Saks Fifth Avenue and luxury VIP Cinema Experience from CMX,” the site explains.
As Robert Granda, a director of Franklin Street of Fort Lauderdale explains it, this development has been a real game changer for developers and landlords, as it has expanded the horizons of where the focus should be for the region as a whole.
“It used to be that Miami Beach was where you wanted to be, but now Brickell, downtown, Wynwood and the Design District are the epicenter,” he said, adding that “The rest of the city has caught up, and now, All Aboard Florida is going to be right in the heart of it. If developers wait for the cities, they’ll wait forever.”
While the location is obviously fantastic, Granda notes that the developers have also hit a home run by tapping into a concept that the market was screaming for.
“Mixed use is the future, and it has everything to do with the next generation and the change in consumer behavior,” Granda continued “They want a localized concept; food halls are a thing. They want to support local chefs. Little concepts are going to thrive, and it will be the experience at the venue - and how that plays on social media - that drives the change.”
As Granda explains it, Swire’s project could be the linchpin that drives continued change in the Miami area, and the possibilities are absolutely endless. “We haven’t even seen yet what Miami is capable of,” Mr. Granda said. “In 10 years it will look totally different. People will see us as they see Manhattan and Los Angeles.”