Blue Bottle Coffee Company is testing a radical step - it will ultimately give up disposable cups.
The movement to eliminate plastic overuse is gaining momentum in the world. But while many cafes and restaurants have begun to offer as an additional option the opportunity to use reusable cups and mugs or to come with their coffee containers, Blue Bottle has decided to try a more radical method.
One of the company's coffee houses in the San Francisco Bay Area will announce a complete ban on disposable cups. And if the visitor has not brought his mug or thermos, he can rent a cup. This service will cost about $3-5. You can also buy one of the reusable cups from Blue Bottle on the spot, which costs about $16.
Thus, the company intends to set a new standard for coffee shops and change the model of the behavior of visitors. Whether visitors will be able to get used to the new format and whether it will take root will show the test period. The experiment will be part of a more extensive program, as part of which by the end of 2020, the company intends to put all its coffee shops in the United States on a zero-waste basis.
The company has decided to take this step because, despite the widespread use of biodegradable cups and tubes, the number of disposable plastic cups used in its stores and coffee shops is still impressive 12 million pieces per year. According to Bryan Meehan's CEO, he understands how difficult this step can make a life for visitors and how costly it can be for the company, but it is still worth trying to take care of the environment.