While daily store attendance on Black Friday fell by 52%, online sales hit a new record.
Several factors led to the decline in attendance at the same time. These are the fears of consumers themselves, who should not be rushing to visit crowded places during a coronavirus pandemic. Played its role restrictions for stores, the purpose of which was to prevent large crowds of customers
As a result, according to the Sensormatic Solutions analytical agency, attendance at regular stores in the U.S. on Black Friday fell by 52 percent. The average number of visitors depended on the region; more visitors were in the southern states than in the western states. But overall, the picture was the same across the country - people preferred to store online.
As of Thanksgiving, attendance at most stores has fallen by 95%. It should be noted that many sellers did not expect much attendance and therefore remained closed.
According to Adobe Analytics, which tracks online shopping, American consumers spent about $9 billion online on the last Black Friday. It is 22% more than the previous record of $7.4 billion set in 2019.
People bought things on the Internet that they previously preferred to buy in person in regular stores - food, alcohol, electronics, and others. Some of the bestselling products include Hot Wheels machines, Lego toys, Apple AirPods headphones, and Samsung TVs. Simultaneously, the growth in sales is noted for large players, such as Walmart and Target, and smaller retailers.