The pop-up store will be open until June 5, 2023.
Luxury brand Flannels announced opening a unique pop-up store in its flagship store on Oxford Street in London. The opening of the temporary retail space is timed to coincide with a concert on Beyoncé's Renaissance World Tour.
These days, the façade and basement of the flagship are transformed into a multimedia showcase dedicated to the Renaissance collection, the album and the world tour. The pop-up store will be open until June 5, 2023.
The opening also includes a unique Renaissance Couture by Beyoncé x Balmain exhibit featuring 12 looks from the historic collection inspired by compositions from the Act I: Renaissance album.
The flagship store also features a clothing and accessory collection of 19 memorabilia and two unique T-shirts unavailable in other brand stores.
Beckie Stanion, Chief Marketing Officer at Flannels, said, "This spectacular project truly comes to life at the apex of everything we care about at Flannels - a perfect storm of fashion, art and music.
"As a business, across the past few months, we've been celebrating iterations of self-expression, freedom, and boss energy... what a dream come true, to now welcome the icon of those ideals to our store."
30 MAY 2023, United Kingdom
Boohoo expands online presence with new marketplace for fashion
Victoria's Secret expands presence in Melbourne
Inditex's Bershka set to enter indian market with Mumbai store
Ross stores expands across the U.S. with 24 new locations
Chaumet opens doors to debut boutique in Italy
Birkenstock is launching first store in France
Salomon elevates brand presence with new Paris flagships 
Amiri expands presence in California 
Crocs expands its presence in India with Apparel Group 
Best Buy Canada to expand presence with 167 small-format locations 
Arket expands into Italy with Milan flagship