Find in the news:

Bath & Body Works broadens product offering across 560 stores

Bath & Body Works has announced plans to increase sales and gain new customers through overseas expansion and a broader product range.

In anticipation of Father's Day, the retailer has added products for men's grooming. The company also plans to introduce more sustainable formulas and launch hair care products in 560 stores and online in July.

The company's first-quarter sales fell 3.7% to $1.4 billion, and e-commerce sales in the U.S. and Canada fell 12%. The company's press release showed that net income fell 47.7% to $81 million. Chief Financial Officer Wendy Arlin said gross profit fell 340 basis points to 43%.

During the quarter, the company opened 16 new stores outside North America and permanently closed eight stores, mostly inside malls. The brand opened nine new stores outside North America and ended the first quarter with 436 stores.

During the pandemic, customers actively turned to Bath & Body Works for detergents, disinfectants and candles. However, the decline in demand for these items has forced the retailer to look for ways to grow actively.

According to Neil Saunders, managing director of GlobalData, this is especially difficult when consumers face rising prices for basic goods and uncertainty about the economy, which prevents them from spending money. Already a leader in many areas of consumer products, perfumes and candles, the company is now directing its attention to new areas, including the men's business.

"Going forward we expect more new launches and initiatives as Bath & Body Works looks to bolster its already successful core business," he said in emailed comments. "Thankfully, the new ideas are not coming at the expense of the existing business. We remain impressed by the regular refreshes of the range at Bath & Body Works and the strong seasonally-relevant merchandising across stores and online."

CEO Gina Boswell, who moved from Unilever in December, said the company's new loyalty plan, introduced last summer, now has 37 million members. Sales through the program accounted for about two-thirds of the company's U.S. sales.

More about shopping malls in the USA

Walmart has introduced an innovative digital shopping platform.
The move into China comes after a successful pop-up event in Shanghai last fall.
Located in the SKP shopping centre in Beijing’s Central Business District.
May 27, 2024, France:
The brand is set to open a flagship store in the Parisian district of Le Marais.
May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
and Follow
Westfield Garden State Plaza GLA:2 118 718 SF
ADDRESS: 1 Garden State Plaza, Paramus, NJ 07652
Mall of Georgia GLA:1 786 000 SF
ADDRESS: 3333 Buford Dr, Buford, GA 30519-4913
USA . Buford
Mall of Georgia
I Viali GLA:452 084 SF
ADDRESS: Via Dei Cacciatori 111 - 10042 Nichelino TO - Piemonte
Italy . Torino
I Viali
Asheville Outlets GLA:325 000 SF
ADDRESS: 800 Brevard Road, Asheville, NC 28806
USA . Asheville
Asheville Outlets

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us