Scandinavian brand Arket, owned by H&M Group, has opened its flagship store in Brussels.Scandinavian brand Arket, owned by H&M Group, has opened its flagship store in Brussels. The store on Avenue Louise 30 replaces the previous flagship on Avenue Tozon d'Or, which was closed due to poor financial performance.
The new retail space features men's, women's and children's clothing and accessories collections, as well as home goods. The total area of the store is 350 square meters. Due to the reduced format, the brand had to refuse to place its vegetarian cafe, which usually accompanies every European store.
The store's interior uses a monochromatic palette of soft gray tones with natural materials - solid oak and custom terrazzo flooring.
"We are super excited to welcome our Belgian customers back to our new physical Arket destination. The location is new, yet the brand experience is unmistakably still there." This continuity in the brand experience is crucial for ARKET as they aim to cater to the needs and desires of their loyal customer base", Pernilla Wohlfahrt, ARKET's Managing Director said.
Arket is a Scandinavian fashion brand that offers a range of minimalist and sustainable clothing and accessories. It is known for its focus on high-quality materials, timeless designs, and a commitment to sustainability. Arket provides a selection of clothing for men, women, and children, as well as homeware items. The brand is a part of the H&M Group and has gained popularity for its simple yet stylish aesthetic and eco-friendly practices.