Find in the news:

Apple loses its top ranking in Brand Finance Global 500

This year's drop in brand value is due to a decline in projected revenue.
Apple Store - unsplash

Rising inflation in 2022 has harmed the value of most consumer brands, according to the annual report of the international consulting firm Brand Finance. Leading the Global 500 list this year is Amazon, down from $350.3 to $299.3. Apple lost $58 billion during the year and was ranked second with a business valuation of $297.5. This year's drop in brand value is due to a decline in projected revenue. 

The most significant losses in 2022 were suffered by technology brands, which were expensive during the pandemic and restrictions. Alibaba's estimated value is down 56%, Facebook's is down 42%, and WeChat's is down 19%. Twitter and Snapchat dropped out of the rankings. The total number of technology brands in the ranking decreased to 48.

Concurrent with the conclusion of pandemic restrictions, people are returning to shopping in person, slightly mitigating the need for online retail. Taobao is down 43 percent over the past year, is down 30 percent, eBay is down 26 percent, BestBuy is down 17 percent, Amazon is down 15 percent, and IKEA is down 9 percent. On the other hand, the Costco brand was up 24%, Home Depot was up 8%, Sainsbury's was up 4%, and Walmart was up 2%.

Automotive brands felt confident last year amid rising demand for products worldwide. For example, electric car maker Tesla gained 44% to $66.2 billion over the year and Chinese brand BYD gained 57% to $10.1 billion.

Brand Finance also presented in Davos the Sustainability Perceptions Index, developed jointly with the International Advertising Association. The report showed that the world's biggest brands, including Amazon, Tesla, Apple, and Google, have billions of dollars that depend on careful reputation management for a commitment to sustainability.

More about shopping malls in the USA

Crocs has entered into a strategic partnership with Apparel Group India.
Jul 11, 2024, USA:
Italian luxury brand Brioni has expanded its presence in Texas with the opening of a new store in Houston.
Jul 10, 2024, Canada:
Best Buy Canada is set to make a significant expansion into smaller communities across Canada.
Jul 9, 2024:
Forever21 initiated its exit from Colombia by shuttering its flagship store in Bogotá.
Jul 8, 2024:
Migiboy Tekstil secured over 90% of Naf Naf's workforce, retaining 100 directly-operated shops and 51 affiliates.
Jul 5, 2024, Canada:
Global online fast fashion giant is set to captivate Montreal with a chic pop-up experience.
and Follow
Queens Place GLA:440 000 SF
ADDRESS: 88-01 Queens Boulevard Elmhurst, NY 11373
USA . New York
Queens Place
Adigeo GLA:452 084 SF
ADDRESS: Verona city center
Italy . Verona
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us