A customer shows off a secret installation in an IKEA Greenwich store.
One IKEA customer in Britain has posted a video in which he talks about the existence of a secret "endless" room in one of London's stores.
@anj0banj0 Such a fun adventure @narayandua #ikea #ikeagreenwich #infinityroom #ikeainfinityroom @IKEA #ikeadate #uni #fypシ ♬ Infinity - Jaymes Young
According to Yahoo News, a viral video by user Anjali (@anj0banj0) titled "IKEA Infinity Room" gains millions of TikTok views.
In the video, a customer shows off a secret, officially unadvertised installation at the IKEA Greenwich store in east-central London.
The author of the video points out the route and unique signs that allow users to find IKEA's secret "infinity room." Inside the space are numerous lights, mirrors, and art objects that refer to Japanese artist Yayoi Kusama's "infinity room." TikTok users wonder if similar installations can be found in other IKEA stores in the UK and around the world. The company has not yet commented on the content of the video.
15 FEBRUARY 2022, United Kingdom
Paul&Shark unveils new flagship store in London
Dick's is closing 11 Moosejaw stores
Wooyoungmi opens flagship store in Paris
SES shopping center in Croatia to undergo extensive renovation starting in 2024
McDonald's raises franchise royalty fees for the first time in 30 years
Love, Bonito unveils its largest flagship in Hong Kong
Rising theft forces Nike's Portland flagship into permanent closure 
Dolce & Gabbana unveils its first flagship in Sydney 
Undefeated to open its first store in New York City 
Lego faces its largest profit decline in 20 years 
Gucci is opening a flagship store in London