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American Eagle, Abercrombie and Aeropostale Hurt By Fast-Fashion Retailers



The shares of teen retailers have not been performing well enough for the previous twelve months.
Investors should consider moving on as the group’s situation may deteriorate further.

The past year has seen Abercrombie shares decline by 24%, American Eagle by 40%, and Aeropostale by 63%, and that is not considering dividends. 


The decline may be because of a decrease in mall traffic and market saturation, but the biggest culprit is called fast-fashion.  Traditionally, retailers have maintained low costs with high margins.  This was achieved by placing large orders for a small range of garments by season.  This often resulted in excess stock which prompted clearance sales. 


Fast-fashion works differently.  Large amounts of fabric are ordered and factories contracted prior to designing.  Garments are ordered on an as-needed basis, which allows for receipt of new items in short periods of time.

This shift in consumer buying may force traditional retailers to reduce their store numbers, as fast-retailers are looking to increase store numbers by 10% per annum over the next few years.

More about shopping malls in the USA



YESTERDAY, USA:
The 2,600-square-foot outlet is located in East Hampton, N.Y.
YESTERDAY, United Kingdom:
The tenth store in the new experimental concept opened in Henfield, West Sussex.
DAY BEFORE YESTERDAY, USA:
Sales of major brands continue to grow, despite the difficult economic situation.
DAY BEFORE YESTERDAY, India:
The retail space is located in the Dhan Mill complex.
May 30, 2023, United Kingdom:
The pop-up store will be open until June 5, 2023.
May 30, 2023, China:
The more than 13,000-square-foot outlet will close due to the expiration of its lease.
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