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American Eagle, Abercrombie and Aeropostale Hurt By Fast-Fashion Retailers



The shares of teen retailers have not been performing well enough for the previous twelve months.
Investors should consider moving on as the group’s situation may deteriorate further.

The past year has seen Abercrombie shares decline by 24%, American Eagle by 40%, and Aeropostale by 63%, and that is not considering dividends. 


The decline may be because of a decrease in mall traffic and market saturation, but the biggest culprit is called fast-fashion.  Traditionally, retailers have maintained low costs with high margins.  This was achieved by placing large orders for a small range of garments by season.  This often resulted in excess stock which prompted clearance sales. 


Fast-fashion works differently.  Large amounts of fabric are ordered and factories contracted prior to designing.  Garments are ordered on an as-needed basis, which allows for receipt of new items in short periods of time.

This shift in consumer buying may force traditional retailers to reduce their store numbers, as fast-retailers are looking to increase store numbers by 10% per annum over the next few years.


More about shopping malls in the USA



Dec 13, 2019, USA:
A retail space dedicated to the work of Liverpool Four appeared in the Soho quarter.
Dec 13, 2019, USA:
Verishop's online retailer, created by the former CEO of Snapchat, is trying various ways to promote brands offline.
Dec 12, 2019, Netherlands:
Swedish fashion giant tests delivery by bicycles from an online store in the Netherlands.
Dec 10, 2019, USA:
There will be Lord & Taylor store back in New York. However, so far, only in pop-up format and only for the holidays.
Dec 10, 2019, United Arab Emirates:
The media giant Warner Bros. announced its intention to open its world's first themed hotel in 2021.
Dec 9, 2019, USA:
Cadillac Company offers its customers a fundamentally new experience of choosing a car.
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