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American Eagle, Abercrombie and Aeropostale Hurt By Fast-Fashion Retailers



The shares of teen retailers have not been performing well enough for the previous twelve months.
Investors should consider moving on as the group’s situation may deteriorate further.

The past year has seen Abercrombie shares decline by 24%, American Eagle by 40%, and Aeropostale by 63%, and that is not considering dividends. 


The decline may be because of a decrease in mall traffic and market saturation, but the biggest culprit is called fast-fashion.  Traditionally, retailers have maintained low costs with high margins.  This was achieved by placing large orders for a small range of garments by season.  This often resulted in excess stock which prompted clearance sales. 


Fast-fashion works differently.  Large amounts of fabric are ordered and factories contracted prior to designing.  Garments are ordered on an as-needed basis, which allows for receipt of new items in short periods of time.

This shift in consumer buying may force traditional retailers to reduce their store numbers, as fast-retailers are looking to increase store numbers by 10% per annum over the next few years.

More about shopping malls in the USA



May 24, 2024, USA:
Stüssy is preparing to launch the new archive store in Brooklyn, New York, for one month.
May 23, 2024:
Located on Broadwick Street in Soho, London.
May 22, 2024, USA:
Luxury fashion house Balenciaga inaugurated its first standalone store in Chicago, Illinois.
May 21, 2024, France:
Some fashion brands are opting to hold their showroom presentations in Milan this season due to logistical challenges posed by the Olympics.
May 20, 2024:
The collection follows the recent launch of Zara's 'Timelesz' line and represents another step in enhancing its kids' division.
May 17, 2024:
David Beckham has signed a multi-year design deal with Hugo Boss
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