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Ambush opened its first store in Hong Kong



The monostore is located in The Landmark Mall, one of the most prestigious downtown shopping destinations.
Ambush

Fashion brand Ambush (part of the New Guards Group) has opened its first stand-alone store in Hong Kong. The monostore is located in The Landmark Mall, one of the most prestigious downtown shopping destinations.

The store has a futuristic style, reflecting the vision of the brand's founder and creative director, Yoon An. The flagship store features both the latest ready-to-wear collection and collaborations, including a line with Nike Air Adjust Force.

Ambush

"Hong Kong is one of the earlier and consistent markets to sell Ambush from our beginnings as a jewelry line, and progressively as we expanded into a full collection. I’ve had the pleasure to visit Hong Kong numerous times, and I am thrilled to see our business expand here with the opening of the Hong Kong Workshop," commented Yun Ahn.

The interior of the Ambush store uses neutral tones and stainless steel, and the floor is decorated with domed fixtures and rounded curves. In addition, the designers have adorned the tables with A-shaped chains, a reference to the brand's jewelry past. The store also has an area dedicated to Ambush's virtual space in the meta universe.

Ambush

Ambush is among the most popular modern fashion brands thanks to its fresh approach to fashion and experimental design. The brand was founded in 2008 as a niche jewelry brand. Today, Ambush fans include Lady Gaga, A$AP Rocky, Rihanna, Kanye West and major stars of K-pop music groups.

More about shopping malls in Hong Kong



Mar 24, 2024, China:
Apple's newest store in Shanghai opened on March 21.
Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
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