Find in the news:
BY COUNTRY

Amazon Launches VRSNL Luxury Online Store



The brands represented include Rick Owens, Marni, Balmain, Versace as well as Rag & Bone and Adidas Special Collections.
VRSNL

Since autumn 2019, online giant Amazon has run VRSNL (pronounced "versional"), an online store specializing in luxury fashion brands. The site was launched back in September, without any advertising or marketing support. The platform managed by Zappas, a company controlled by Amazon. 

Unlike many other online stores that primarily sell luxury brands of first magnitude clothing and footwear, VRSNL presents a rather complex mix of styles and directions. The portfolio of the online platform coexists luxury brands, modern fashion designers, and streetwear brands. Among the brands represented in the online store are Rick Owens, Marni, Balmain, Versace, as well as Bottega Veneta, Jimmy Choo, Rag & Bone, and Adidas Special Collections.

"A style is driven by individuality and a 'do it yourself' approach. It based on the American contribution to global style - a combination of expensive and cheap, street, and luxury. It's a remix of a modern view of fashion where everything is real, and the old rules don't apply. It's how we dress. For real-life... It's about finding the things you love," that's how the authors describe the concept of the store. 

Amazon has been looking at the designer fashion market for a long time. Still, the basic marketplace model, with its simple design and the presence of many third-party vendors, does not allow the Internet giant to build partnerships with high-end brands. 

To date, Amazon has not publicly recognized its ownership of the VRSNL website and has not reported on any luxury fashion retail projects. However, digital excellence built into the online store can be attractive to brands that want to get to know their customers better and buy them. VRSNL benefits from Amazon's capabilities, providing its customers in the U.S. with free shipping to any location within two days of ordering, as well as 1-day express delivery for $15. The online store uses responsible packaging for all its orders. 

To date, none of the LVMH brands represented on the VRSNL platform. But another luxury giant - Kering Group - obviously has a different position on cooperation with Amazon. Customers of the new online store already have the opportunity to buy items from the collections of Alexander McQueen, Saint Laurent, Bottega Veneta, and Gucci. Market participants believe that VRSNL is not a short-term project, but a platform with excellent prospects on which Amazon has high hopes. In the future, when global brands will feel the impact of selling their products on VRSNL against the backdrop of ever-growing audience coverage, Amazon can confirm its direct ownership of the site.

More about shopping malls in the USA



Dec 25, 2023, United Kingdom:
Nestled in the historic heart of London and renowned for its Georgian-era architectural splendor.
Dec 25, 2023, USA:
The company emphasized that cost-cutting is a pivotal focus for its future endeavors.
Dec 22, 2023, United Kingdom:
The sports giant has joined a long list of international brands that will open their store doors at Trinity Leeds shopping center.
Dec 22, 2023, Austria:
The brand will present at iconic locations such as Cortina d'Ampezzo in Italy, Zermatt in Switzerland, and Hochzillertal-Kaltenbach in Austria.
Dec 21, 2023, USA:
Italian fashion house has sealed a deal to acquire the building housing its flagship store.
Dec 21, 2023, Mexico:
Luxury French fashion house Zadig & Voltaire has unveiled its boutique in Mexico City.
Friend
and Follow
Arkadia GLA:1 184 030 SF
ADDRESS: Aleja Jana Pawla II 82, 00-175
Poland . Warsaw
Arkadia
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre
Liberty Center GLA:828 821 SF
USA . Cincinnati
Liberty Center


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us