Amazon brings its palm technology to shops, stadiums, and office facilities.
Amazon introduced its palm recognition technology, which will allow you to pay in retail stores - not just the company itself. The development of Amazon One enables users to identify their palms (lines, curves, and patterns of veins).
To pay with the new technology, a customer needs to insert his credit card into the device and then move his palm over the device without touching it. This way, the system will remember and save the credit card number and the palm surface.
The procedure takes less than a minute and is still available in two company stores in Seattle, Washington. In the future, customers will not need to accept bank cards with them when visiting the store. Amazon plans to implement the technology in the rest of its stores "in the coming months" and then enter into partnership agreements with other companies.
Initially, Amazon plans to implement a pilot project in Go brand stores in Seattle. Within a few months, the new technology will be available in other stores in the company's stores.
"We believe Amazon One's technology has the potential for widespread adoption outside our retail stores, so we also plan to offer it to third parties such as retail outlets, stadiums, and office centers," said Dilip Kumar, vice president of retail business for Amazon.
The company has not confirmed whether the technology will be made available to other retailers but said it "is currently under active negotiation with several potential customers.
Amazon has also launched a service for stylist consultations for men based on their Prime Wardrobe service. So far, other companies have offered recommendations to women, and the retailer quickly entered the unexplored niche of consulting services - men's clothing. The cost of stylist consultations on Prime Wardrobe will cost a subscriber-only $4.99 per month. For comparison: at Stitch Fix, service costs $ 20 per month. Another difference between the Amazon service and its competitors is that the buyer makes the final decision. Whatever stylists choose, the subscriber can check the order before sending it and refuse any items.
30 SEPTEMBER 2020, USA
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