The company will invest heavily in the Black Lives Matter campaign.
Adidas will invest heavily in the Black Lives Matter campaign. "..."We're all thinking about what we can do to confront the cultural and systemic forces that support racism," said Kasper Rorsted, CEO of Black Lives Matter.
One of the world's largest producers and sellers of sporting goods will invest $20 million in various programs to support black communities. In addition, the company has promised to provide about 30% of new jobs to Hispanics and black employees in the U.S.
"In light of recent developments, companies must strive to create a safe environment for their employees, where everyone has equal opportunities and prospects for development and growth," Rorsted said. Employees of the German company actively participated in demonstrations that took place in cities across the United States and Europe after the death of African-American George Floyd.
According to data for 2020, the share of blacks in the U.S. is estimated at approximately 12.2%, while the share of Hispanics is approaching 16% and the share of Asians exceeds 4%.