Find in the news:

Adidas is losing money from Beyonce's Ivy Park

The brand's sales more than halved in 2022.
Beyonce Ivy park

German sports giant adidas may refuse to continue developing the Ivy Park brand, created in partnership with Beyoncé. The fashion label is not doing as well as Beyonce on stage.

News outlets are reporting that adidas is losing money from the partnership. In 2021, sales of the Ivy Park division reached $93 million, and in 2022 fell to $40 against a forecast of $250 million. In 2023, the brand's sales will presumably be $65, although it was initially expected to reach the $335 mark.

Given the weak performance, experts suggest that adidas may abandon the partnership after 2023 when the first contract expires. The management of the German concern is currently discussing various scenarios regarding the prospects of the partnership.

Brands in the adidas portfolio created in collaboration with celebrities traditionally bring significant revenues. Last year, the company was forced to abandon its partnership with Kanye West and his Yeezy brand. As for Ivy Park, things were not going so flawlessly from the outset and the parties had repeated disagreements over the promotion of the brand. So should adidas ultimately not renew the contract for 2024, that would be to be expected.

More about shopping malls in Germany

TODAY, United Kingdom:
The brand invites guests to enjoy a fashion-inspired tea time in a classic Prada-style interior.
The company is considering acquiring the footwear manufacturer and retailer Hunter.
YESTERDAY, United Kingdom:
Initially, the sporting goods rental program appeared in stores in London, Glasgow, Poole and Southampton.
European linen, cotton-cashmere and organic cotton create BR Home collections.
Apple has introduced a new feature that allows users to split payments for goods and services into equal parts.
Adidas is trying to challenge the registration of the new logo in court.
and Follow
AEON MALL Okinawa Rycom GLA:839 585 SF
ADDRESS: 901-2300 Tochi-kukaku seirichinai Awase, Kitanakagusuku Village, Nakagami District, Okinawa
Japan . Ginowan
AEON MALL Okinawa Rycom
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Westfield Santa Anita ADDRESS: 400 S. Baldwin Ave. Arcadia, CA 91007
USA . Arcadia
Westfield Santa Anita
Silesia City Centre GLA:699 654 SF
ADDRESS: Chorzowska 107
Poland . Katowice
Silesia City Centre

Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by administrator.


Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by administrator.

Sign in
Sign in please, if you already have an account


Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please. Team
Thank you for message!
In the near future you will be contacted the manager
for further details. Team
Good mall, bro!
In the near future you will be contacted the manager
for further details. Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details. Team

Write to us