Find in the news:
BY COUNTRY

Abercrombie & fitch clothing logo removal



The ‘brandless’ youth trend has prompted Abercrombie & Fitch (A&F) to remove its logo from all its clothing by the Spring of 2015, which is a massive break from how it has operated in the past.

AF.jpgDuring the past decade and a half, A&F have gained popularity due to the prominent placing of its logo.  Teenagers liked the group identity they were offered by wearing these clothing items.

That particular trend has all but disappeared now.  More teenagers are opting to purchase cheaper clothing that is logo-free from stores such as Forever 21, H&M and Primark.  While A&F charges around $75 (€60) for a pair of jeans, Forever 21 sells it below $10 (€7.50). The policy adopted by A&F was challenging the trend and this is evident from the decline in its sales figure over the past 10 quarters of trading.  During the last quarter, its sales decline a further 6% to reach $891m (€676m).  This decline is what has prompted Mike Jeffries, the company’s CEO, to change tactics.  

They plan to have removed logos from all their clothing by spring 2015 and since costs have been decreased, the items will become cheaper.  In North America, around 60 stores are set for closure upon rental agreement expiration. It is their intention to streamline their units, which will allow them to respond to new trends quickly.

AF2.jpg



More about shopping malls in the USA



YESTERDAY, Spain:
Three operators were signed for an ambitious €800m project intu Costa del Sol in the south of Spain.
Nov 8, 2019, USA:
Art Peck resigns as CEO of Gap Inc., closing another chapter in the complicated history of the once-legendary retailer.
Oct 31, 2019, USA:
Fashionable search platform Lyst has published a rating of the most popular fashion brands in the world market in the third quarter of 2019.
Oct 28, 2019, USA:
The total area of the mall is about 2 million square meters, more than half of which will be occupied by entertainment operators.
Oct 28, 2019, France:
Candidates for prestigious awards include Intu Costa del Sol (Spain), Central Phuket (Thailand) and FICO Eataly World (Italy).
Oct 25, 2019, United Kingdom:
Adidas opened the doors to one of its most innovative stores in the world.
ICSC ECE

Friend
and Follow
FAN Mallorca Shopping GLA:592 015 SF
ADDRESS: C/ Cardenal Rossel, S/N. 07007 Palma de Mallorca
Spain . Palma
FAN Mallorca Shopping
Olympia Einkaufszentrum GLA:602 779 SF
ADDRESS: Hanauer Straße 68, 80993
Germany . Munich
Olympia Einkaufszentrum
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Shopping City Süd GLA:1 862 156 SF
ADDRESS: Europaring 2334 Vösendorf
Austria . Vienna
Shopping City Süd


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us