Find in the news:
BY COUNTRY

Abercrombie & fitch clothing logo removal



The ‘brandless’ youth trend has prompted Abercrombie & Fitch (A&F) to remove its logo from all its clothing by the Spring of 2015, which is a massive break from how it has operated in the past.

AF.jpgDuring the past decade and a half, A&F have gained popularity due to the prominent placing of its logo.  Teenagers liked the group identity they were offered by wearing these clothing items.

That particular trend has all but disappeared now.  More teenagers are opting to purchase cheaper clothing that is logo-free from stores such as Forever 21, H&M and Primark.  While A&F charges around $75 (€60) for a pair of jeans, Forever 21 sells it below $10 (€7.50). The policy adopted by A&F was challenging the trend and this is evident from the decline in its sales figure over the past 10 quarters of trading.  During the last quarter, its sales decline a further 6% to reach $891m (€676m).  This decline is what has prompted Mike Jeffries, the company’s CEO, to change tactics.  

They plan to have removed logos from all their clothing by spring 2015 and since costs have been decreased, the items will become cheaper.  In North America, around 60 stores are set for closure upon rental agreement expiration. It is their intention to streamline their units, which will allow them to respond to new trends quickly.

AF2.jpg



More about shopping malls in the USA



TODAY, United Kingdom:
The new opening at Westfield aims to be a "Home" hub for customers.
DAY BEFORE YESTERDAY, Italy:
NEINVER expected to refurbish the Italian outlet center Vicolungo by spring 2019.
Sep 18, 2018, United Kingdom:
The shopping center is nearing the completion of a £28.5 million refurbishment programme.
Sep 12, 2018, Thailand:
Thailand's retail property developer launches the first "Luxury & Leisure" beach lifestyle shopping destination in Asia.
Sep 11, 2018, USA:
Real estate operators to create a state-of-the-art Premium Outlet center in Carson in LA County.
Sep 11, 2018, USA:
Bloomingdale's has unveiled a permanent popup The Carousel at select stores in New York and California.
Friend
and Follow
Designer Outlet Malaga GLA:322 917 SF
ADDRESS: 29004, Málaga, Spain
Spain . Malaga
Designer Outlet Malaga
K in Lautern GLA:224 966 SF
ADDRESS: 67655 Kaiserslautern
Germany . Kaiserslautern
K in Lautern
Mall of Qatar GLA:1 743 753 SF
Qatar . Doha
Mall of Qatar
Cabot Circus GLA:990 280 SF
ADDRESS: Glass House, Bristol BS1 3BX
United Kingdom . Bristol
Cabot Circus


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us