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Abercrombie & Fitch Closes it's Flagship Stores



Abercrombie & Fitch are considering the possibility of closing part of large-format stores located in shopping centers.
Abercrombie & Fitch

American fashion brand Abercrombie & Fitch decided to close three flagship stores at once as part of optimizing their business. The A & F flagships in Italy and Japan will cease to work shortly, and the main store of Hollister brand in New York will also close.

At the same time, Abercrombie & Fitch are considering the possibility of closing part of large-format stores located in shopping centers. Instead, the fashion retailer will open smaller outlets in locations nearby. Also, A & F will conduct a program to upgrade existing stores, which will affect 85 stores.

Thanks to a new optimization program, by the end of 2019, Abercrombie & Fitch will increase the total number of stores with a simultaneous decrease in retail space, which will reduce rental costs. The new development program is being implemented against the background of weak brand performance: over the past quarter, comparable sales were lower than projected and increased by only 1%.

More about shopping malls in the USA

May 28, 2020, USA:
Adidas and AllBird have announced a partnership aimed at creating new environmentally friendly technologies.
May 27, 2020, France:
French chain of department stores Galeries Lafayette has announced a new service for customers during the closing of stores.
May 27, 2020, USA:
The chain of coffee shops adapts to the realities of the post-quarantine world and focuses on drive-thrus, self-service, and delivery.
May 26, 2020, Italy:
Due to the sharp decline in interest in fashion in the midst of the pandemic, the company is abandoning the traditional calendar of shows and moving to an off-season schedule.
May 26, 2020, Germany:
The masks to protect against coronavirus are called Face Covers and are made from recycled materials.
May 25, 2020, United Kingdom:
Due to the coronavirus pandemic, more and more customers are adopting the habits of the younger generation and do not want to constantly change their wardrobe.
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