Find in the news:
BY COUNTRY

Abandoned baskets of online stores - a new form of entertainment for youth in the pandemic



Filling your cart with items and leaving the site without making a purchase has become the post-pandemic equivalent of window gazing for young shoppers.
Friends shopping online in a cafe - Depositphotos

Analysts have noted a new trend among visitors to online stores - the growth of abandoned baskets. This expression refers to a situation in which a potential customer "wanders" through store pages, sends items to the cart, and then leaves the site without making a purchase. This kind of pastime has been gaining popularity, which is especially true of the younger generation. 

One possible explanation for this trend is an analogy with window gazing. Whereas previously it was possible to go shopping, looking through store windows, trying things on, without making a purchase, the pandemic has made its adjustments. Most stores have closed, but the habits of shoppers have not disappeared.

Forced to stay at home, many found a virtual substitute for such activities and began to fill online stores' baskets. Online shopping, however, may not always be the answer since customers, especially younger ones, are often short in cash, which results in abandoned baskets. 

Filling online shopping baskets has become something of an online pastime. This non-burdensome activity can kill time and distract you from your problems or negative news. Scrolling through the pages of a trendy online store is much more enjoyable than killing time on social media, where you can stumble upon negative information. Adding an item, especially an expensive one, to the cart gives visitors to the store site a kind of satisfaction, albeit fleeting, and this phenomenon during lockdowns has become massive.

According to CNBC experts, the "abandoned cart" rate of mid-2020 was at about 94.4 percent, up from 85.1 percent in the prior period. In monetary terms, that's billions of dollars in potentially lost e-commerce revenue. Most retailers, however, do not view this trend as a loss of revenue, as interested site visitors would not have spent the money. Still, familiarity with the products could lead to an actual purchase in the future. 

Photo credit: depositphotos.com.

More about shopping malls in the USA



TODAY, USA:
Beverages announced include Churro Frappé, S'mores Cold Brew and Turmeric Spiced Latte.
TODAY, USA:
Entering the Miami Design District stands as a pivotal moment for Birkenstock
Dec 8, 2023, United Kingdom:
Abercrombie & Fitch marks its presence in the vibrant city of London.
Dec 8, 2023, United Kingdom:
Zara Pre-Owned service will also launch in Germany, Spain, Austria, Croatia and other countries.
Dec 7, 2023, South Korea:
The uniquely designed retail space, which offers an immersive retail experience, is located in Dosan Park.
Dec 7, 2023, USA:
This will be the most significant expansion in the company's history.
Friend
and Follow
Charlotte Premium Outlets GLA:400 000 SF
ADDRESS: 5404 New Fashion Way Suite 100, Charlotte, NC 28278
USA . Charlotte
Charlotte Premium Outlets
212 Istanbul Power Outlet GLA:753 474 SF
ADDRESS: Mahmutbey Merkez Mah. Taşocağı Cad. No:5 Bağcılar  /  İstanbul
Turkey . Istanbul
212 Istanbul Power Outlet
Dania Pointe GLA:975 000 SF
ADDRESS: 292-344 North Bryan Road, Dania Beach, FL 33004
USA . Fort Lauderdale
Dania Pointe
Ontario Mills GLA:1 473 000 SF
ADDRESS: 1 Mills Cir, Ontario, CA 91764-5207
USA . Ontario
Ontario Mills


Edit text

Dear visitor!
If You wish to add appropriate information to this description, please make changes in the text below and they will take effect after being verified by Malls.com administrator.

SAVE CHANGES
ADD PHOTO

Dear visitor!
If you desire to add more photos to this description, please upload them and they will appear on the page after being verified by Malls.com administrator.

CHOOSE PHOTOS
SAVE CHANGES
Sign in Malls.com
Sign in please, if you already have an account

Registration



Error filling
Error filling
Error filling
Error filling
Thank you!
You will receive e-mail with registration data shortly. In email you'll find link, confirm your account by clicking on it, please.

Malls.com Team
Thank you for message!
In the near future you will be contacted the manager
for further details.

Malls.com Team
Good mall, bro!
In the near future you will be contacted the manager
for further details.

Malls.com Team
We are dissatisfied with you :-(
In the near future you will be contacted the manager
for further details.

Malls.com Team

Write to us