After opening its first store in South Korea, the lifestyle brand announced its entry into Singapore.
Fashion brand & Other Stories, controlled by the H&M Group, continues to grow in Southeast Asia. After opening its first store in South Korea, the lifestyle brand announced its entry into Singapore.
The country's first store & Other Stories, opened at the ION Orchard Shopping Center. The brand, which has ateliers in Paris, Stockholm and Los Angeles, is offering its fans the chance to discover the collections for the first time in Singapore. The store features the latest fashion collections of clothing and accessories, as well as beauty products.
"We are so delighted to finally be able to bring our stories to Singapore, as well as as Malaysia and the Philippines via Zalora. It's been heartening to receive such positive reception to the brand from the local audience, and we cannot wait to bring even more stories and inspiration to Southeast Asia with the opening of our second Singapore store in 2023," said Lina Söderqvist, Managing Director of & Other Stories.
The store, which is opening its first store in Singapore, held a number of themed events for the local community. In particular, artist Ginette Chittick demonstrated live art and shared the art of spinning cotton yarn with guests. And next weekend, & Other Stories will host a festive colorful photo shoot with prints to take home with you.