The popular lifestyle brand Vapiano will add to the culinary variety at Murpark Graz.
19 new retail, gastronomy, and service businesses have been added to the shopping mix of the center. The last building block of the expansion was opening of Vapiano. With a total of more than 90 shops, Murpark not only has an even more extensive industry mix, but it also reflects an international trend with its gastronomy share of nearly 10 percent.
Owner and operator SES Spar European Shopping Centers is strengthening Murpark’s position as a super regional shopping magnet via this 30-million-euro investment. The shopping center has been expanded by 6,500 m² to more than 43,000 m². Two concepts have opened for the first time in Styria: Children’s fashion by Okaïdi and coffee & doughnut specialist Dunkin’ Donuts.
Dean&David, a Munich-based company, offers uncompromising freshness as well as health-conscious and light nutrition through its concept at Murpark: simple, healthy, hand-prepared food, without flavor enhancement, made from products provided by predominantly regional suppliers.
International flair is breathed into the center via Henry Sanchez, which offers Mexican cuisine, Oishii, which offers Asian delicacies, and pasta specialist Vapiano, an established international food brand. Gotthardt’s Bakery rounds off the new offering with an extensive breakfast and brunch range.
At Murpark, anchor company Interspar is presented as Graz’s most modern consumer market, with the structural relaunch of several product ranges and the large-scale conversion of its cashier area. Interspar has created a modern and trendy ambiance and allows its customers to enjoy Italian flair.
European retail is scaling AI, agentic commerce and retail media, but consumer trust is becoming the constraint. Four structural shifts…
Mall operators are no longer leasing space for pop-ups. They are selling audience access.
Physical stores still drive most retail sales, fulfill online orders, support AI shopping, and help brands return to market.
A practical guide to nine mall tenant formats in 2026, from flagships and pop-ups to anchor redevelopment and mixed-use retail.
1,051 of 1,173 US malls hold zero ultra-luxury brands. Half of all Cartier, Chanel, Hermès, and Louis Vuitton mall stores…
Every physical expansion decision starts with the same question: where does the store go?
Verified signals on brand expansion, store openings, and mall development. Free.
Free · No credit card · Unsubscribe any time