The Mall Luxury Outlets Sanremo

The Mall Luxury Outlets Sanremo is the Ligurian coast counterpart to Hines Italy RDM’s flagship Tuscan property at Leccio, opened in 2019 as the operator’s second luxury outlet address in Italy. The 11,362-sqm centre houses approximately 30 boutiques in a compact open-air format positioned at the western edge of Sanremo, capturing the Italian Riviera tourism economy alongside cross-border traffic from the French Côte d’Azur 30 kilometres west.

The brand mix mirrors the Florence property’s luxury concentration at a smaller scale. Italian heritage houses including Gucci, Prada, Dolce & Gabbana, and Valentino feature alongside French and international luxury labels, with the curation maintained through Hines Italy RDM’s centralised brand-relationship model rather than open leasing. The outlet pricing is calibrated for the same global luxury shopper segment that visits Florence and Bicester Village, with shared customer programmes connecting both Italian properties.

The catchment is structurally cross-border and tourism-led. The proximity to Monaco, Nice, and Cannes generates substantial French-resident traffic, particularly during currency-favourable periods when the Italian VAT structure creates direct price advantages over French luxury retail. The Italian Riviera resort economy from Genova through Imperia provides the Italian-side traffic, with the A10 motorway and the SS1 Aurelia coastal road giving direct access to both catchment markets.

Within Hines Italy RDM’s portfolio, Sanremo complements the Florence flagship by extending the operator’s commercial reach to the Ligurian and French Riviera shopper population that the inland Tuscan property cannot capture. The two-asset portfolio together represents the only Italian luxury outlet operation positioned at the same productivity tier as the Bicester Collection and the premier McArthurGlen Designer Outlets.