Place Fleur de Lys

The Vanier district of Quebec City, the working-class francophone neighbourhood on Boulevard Wilfrid-Hamel west of the city centre whose historically self-contained commercial identity and community cohesion give it a distinct character within the Quebec City metropolitan area, gives Place Fleur de Lys a community regional shopping identity anchored by Maxi on the Wilfrid-Hamel corridor. Maxi anchors the hard discount grocery and daily-needs floor. SAQ-Vanier, the Société des alcools du Québec government liquor outlet whose Vanier-specific identity reflects the neighbourhood’s commercial self-sufficiency, gives the property a Quebec government alcohol retail identity specific to the Vanier community. Brulerie Vanier, the locally-rooted coffee roaster whose neighbourhood name signals its commercial embedding in the Vanier community, gives the property an artisan café and specialty coffee identity.

Fabricville serves the fabric, sewing, and crafts supply category for the Quebec City home sewing household. JYSK serves the Scandinavian home goods and furnishing category. Yves Rocher gives the property a French botanical beauty brand identity. Urban Planet, New Look, and Marie Claire serve the accessible and youth fashion categories. Bulk Barn serves the specialty bulk food and ingredients category. Dollarama serves the value and household essentials category. Vélo Cartel gives the property a bicycle retail and cycling culture identity. Clinique Vétérinaire Cimon Vanier gives the property a veterinary care identity. Tim Hortons serves the daily café occasion. Bell, Rogers, and TELUS serve the Canadian telecom retail categories.

The property’s commercial role in Quebec City is the Wilfrid-Hamel Vanier community regional mall: a Maxi-SAQ-Vanier grocery and government liquor anchor whose Brulerie Vanier artisan coffee identity, Vélo Cartel cycling culture, and Vanier district francophone household catchment give the Vanier, Duberger, and western Quebec City household a practical daily-needs and community services destination in the historic working-class commercial corridor west of Old Quebec.