MoreMall SEC is Sochi’s first shopping and entertainment project of European standard.
It’s location in between two central Sochi highways – Donskaya St and Chaikovskaya St, in a heavily populated city area, allows to attract 12,000,000 SEC visitors a year.
Shopping and entertainment center with an area of 168,917 sq. meters includes:
· O’key grocery hypermarket
· M. Video electronics and home appliance hypermarket
· Sportmaster sporting goods hypermarket
· Happylon family entertainment center
· IMAX Luksor 8-screen movie theater
· Over 250 apparel and shoe stores
· Over 40 cafes and restaurants, as well as food court
This project presents to Sochi residents world renowned brands, such as: Zara, New Yorker, Adidas, Reebok, H&M, Bershka, Lacoste, as well as Russian brands: Sneghnaya Koroleva (Snow Queen), L’etoile.
Happylon family entertainment center, Luxor 8-screen movie theater and IMAX, cafes and restaurants, entertainment show and concert venues.
Anchor tenants: O’key hypermarket, M.Video, Luxor movie theater, Sportmaster, Detskiy Mir (World of Kids), Happylon entertainment park, Zara, H&M, Sneghnaya Koroleva (Snow Queen), Lady&Gentleman, Reserved, New Yorker, Koton, Adidas, Mothercare.
Retail Gallery
· Apparel: Befree, Bershka, BGN, Caterina Leman, CK Jeans, COLIN`S, Concept Club, Cropp Town, Fiorella Rubino, Gizia, Glance, HOUSE, Incity, JOYMISS, KIRA PLASTININA, Lacoste, Levi`s, LO, Love Republic, Mango, Marc Cain, Massimo Dutti, Massimo Rebecchi, MODIS, MOHITO, Motivi, O`stin, Pepe Jeans, Peerfetta, Perspective, Pietro Filipi, Pull and Bear, REPLAY, Sinta Gamma, Stradivarius, Tommi Hilfiger, U.S. Polo ASSN., Zarina, Zolla, “Meha Skandinavii” (Scandinavian Fur), Tvoe (Yours), Alexander Konasov, Cacharel, Camicissima, CK Jeans, HENDERSON, KANZLER, Manbition, The Windsor Knot, VAN CLIFF, etc.
· Shoes: Askent, Carlo Pazolini, Centro, CORSOCOMO, CROCS, Domani, ECCO Clarks Geox, Familiare & Paoletti Shoes, GRAND GUDINI, Kari, MASCOTTE, MILANA, Mywalit, Paolo Conte, Puma, Randez-vous, Salamander, Shine, TJ Collection, ZENDEN, Lira, CenterObuv, Ekonika, etc.
· Underwear: ATLANTIC, Calzedonia, Etam Lingerie, INCANTO, Intimissimi, Sugarelle, Tezenis, B’ustie, Estel Adoni.
· Sporting goods: Adidas, BOSCO, Nike, Puma, Quiksilver, Reebok, VITAWIN, Vyshaya Liga (Top Divivsion).
· Perfumes and make-up: BIOLAND`S, Expert Professional, I Like Manicure, LUSH, M.A.C, STENDERS, L’etoile, Reeve Gosh, Figaro.
· Jewelry and accessories: Colours & Style, ELLE SILVER, FAB, Jenavi, Lady Collection, MARMALATO, Monsoon-Accessorize, Pandora, Sunlight, Swarovski, Valtera, Adamas, Adora, Bronicky Yuvelir (Bronicky Jeweller), Moi Kapriz (My Fancy), Moskovkiy Yuvelirny Zavod (Moscow Jewelry Factory), ROSTZOLOTO, Estet, Yashma Zoloto.
Cafes and restaurants: American Hot Pizza, Broaster, Carte D`Or, Cherry Berry, FRADE, Galante café, Juice Master, KFC, La Cucaracha, Subway, VAN WOK, Winterwald, BaiHan, Blinoff, Vostochny Bazar (Oriental Market), Diuzhia (Dozen), Katana, Kroshka Kartoshka, Mutabor, Parasole, Posadoffest Grille&Bar, Sbarro, Cinnabon, Shokoladnica.
Entertainment: Happylon, Red Stig, Luxor.
57 verified brand expansion signals. 25+ markets. Seven archetypes. One structural pattern.
In-store retail media crossed $0.5B. AI moved from the cloud into checkout scanners. Retail space supply hit historic lows.
Skims, Primark, Ulta Beauty, and Pacsun all opened their first international stores in Dubai within 90 days.
This article is based on a review of ten verified retail moves made by DTC and digital-native brands in 2025,…
From Riyadh and Bangkok to Shanghai, the US, and Europe, these flagship retail projects demonstrate how scale, design, and urban…
In 2025, retail expansion stopped being about square meters and started being about intent. Across luxury, athleisure and digital-native brands,…