Meysu Outlet

Gülsan A.Ş., a food conglomerate that built its business on jam, halva and Meysu-brand fruit juices, opened Meysu Outlet on April 9, 2011 in Kayseri’s Kocasinan district, President Abdullah Gül attending the opening ceremony. The company built the outlet center on the site of Turkey’s first-ever fruit juice factory, constructed 41 years earlier, and preserved a piece of the original juice-packaging machinery, donated in connection with Tetra Pak, as a nod to the site’s industrial history rather than demolishing it entirely.

At roughly 24,700 sqm of leasable space across a 51,000 sqm total site, Meysu Outlet became Kayseri’s first dedicated outlet and lifestyle center, with a €40 million investment aimed at 8 million annual visitors. Colin’s, DeFacto, LC Waikiki and Levi’s anchor the outlet-pricing fashion floor, alongside Tekzen for home improvement and a cinema for entertainment.

The property sits on Osman Kavuncu Boulevard near Kayseri’s train station and airport, a position management has marketed specifically toward travelers and visitors entering the city rather than purely local shoppers, reinforced by its location near several of the city’s main road junctions.

That factory-to-retail transformation, explicit enough that Gülsan preserved a physical piece of the original juice-packaging equipment rather than scrapping it entirely, gives Meysu Outlet an origin story distinct from Kayseri’s other shopping centers, most of which were built as purpose-designed retail from the outset.