Marques Avenue La Séguinière

With the expansion, which opened in 2011, Marques Avenue La Séguinière reaches 50 shops and additional amenities to attract even more consumers on the way to their holidays.
Over 80 major brands synonymous with style and quality, such as Oxbow, Petit Bateau, Kickers, Caroll, Le Creuset, IKKS, Princesse Tam-Tam, Aigle, Seb, Catimini, Georges Rech, Anne de Solène, Dim, Delsey, and Levi’s, are there to sell their previous collections at discounts of at least 30% year-round.

Description of the location and accessibility

The Marques Avenue factory outlet center is located in La Séguinière, a small place in the suburbs of Cholet, 75 kilometers southwest of Angers and 56 kilometers southeast of Nantes. La Séguinière is located 5 km from the town center of Cholet, only 1 km from the E62 motorway exit (Cholet-Nantes), directly linked to the Cholet bypass.

Access:
BY CAR
FROM NANTES
N249 towards Cholet. Release 8 Séguinière
COMING FROM LA ROCHE-SUR-YON
A87 towards Cholet. Exit 27. N249 to Nantes. Release 8 Séguinière
COMING FROM ANGERS
A87 towards Cholet. Exit 27. N249 to Nantes. Release 8 Séguinière

BY BUS
FROM CHOLET
Take line 10 to the stop-Séguinière Prairie.

Shopper Traffic/Catchment Area

Catchment area: 54,000 inhabitants
Shopper traffic: 0.5 million visitors annually.

Features mall architecture

The architect Jean-Michel Wilmotte designed Marques Avenue La Séguinière, located on the way to the Atlantic beaches, a string of holiday destinations, as a contemporary cloister, creating a destination in its own right. He thought of everything it takes to make
shopping a relaxing experience: 40 stores laid out around a very long, soothing pool surrounded by gardens and playgrounds with wooden children’s games and lounge chairs to catch the first rays of sunshine. This green, airy site also hosts a branch of the local tourist office.

Planning

The project consists of 38 commercial units articulated around a ‘cloister’—a’ large interior garden measuring approximately 50 m by 125 m. This area is not only a place of relaxation and active life but also a privileged commercial activity area towards which all shop windows are turned. At its center, a pond edged by medium-height trees contributes an attractive and playful aspect. This ‘water mirror’ serves as a cover for a water storage reservoir below.
Each commercial unit, which is of varying sizes, is identifiable by its signage but also by its facade type.