Retail Media Networks: Why Every Retailer Wants to Be the Next Google
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Skims raised $240 million in early 2022, after which the company’s value rose to $3.2 billion.
Kim Kardashian is considering listing her Skims brand on the stock exchange. The company is raising a new round of investment and analysts are valuing the business at $4 billion.
Once the next investment round is completed, the company is expected to IPO within 6-2 months. Skims raised $240 million in early 2022, after which the company’s value rose to $3.2 billion.
With each new round, the brand has appreciated in value faster than analysts’ forecast. Skims is now aiming to become one of the few companies valued at over $1 billion with an annual growth rate of 100%.
Even though the Skims brand is only four years old, the company continues to grow steadily, led by Kim Kardashian, featured in almost all of the brand’s advertising campaigns. Officially, information about the upcoming IPO in the company does not confirm.
For comparison, Victoria’s Secret sales in 2022 decreased by 6% to $6.3 billion, and its market capitalization is estimated at $1.6 billion. Analysts note that such brands as Good American, Skims and Frame today “define a whole generation”, just as Guess, Victoria’s Secret and Calvin Klein ruled in the 90s.
The brand plans to open an outlet at 3300 M Street NW.
The line includes T-shirts, tanks, boxers, and briefs.
A Skims store will be anywhere in the world where you find an Apple store or Nike store.
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