J. Avenue was designed to cater for young shoppers. It offers 70 diverse stores carrying a range of affordable, chic merchandise. Shoppers will gain access to about 40 accessory and fashion stores, along with an additional 23 specialist gift, stationery, hobby and gadget stores.
Shoppers have a choice shopping at the BGX House, which is the first physical store in this online business. Moda offers the latest fashion designs. If it’s intimate wear you need, La Belle offers a range of bikinis and lingerie. LAVA is the place to go for accessories.
Fun R Us is the store to find new gadgets. Custom-made buttons can be obtained at The Little (Badge) Store. There are stores for jigsaw puzzle enthusiasts and Korean pop culture.
The concepts at J.Avenue will be updated constantly during the year to keep the youths coming back. It is a fun mall to visit, with cheerful motifs across its pillars, floor and walls.
The retail zone is releasing its online portal www.javenue.sg on September 6. It is a mall directory, but also offers features which allow access to detail merchandise offered by the tenants. Users can gain styling tips by using the latest items from the tenants.
Several digital aspects will be launched on opening day, such as Flipbooth, Social Wall and Joy Box. Flipbooth allows shoppers to record a 15-second fun personal video. Social Wall allows shoppers to take photos at kiosks and decorate them before uploading it. Joy Box allows shoppers to win prizes by playing games.
