The chain’s total turnover remained fairly constant at €257m, however the opening of 25 new stores has lowered its turnover per square meter, when compared to the previous year’s first quarter. This has resulted in a loss of €22m, a 50% increase on last year.
This is not the first time that Hema has published disappointing results and it has taken steps to cut its costs. An example of this is that it was considering the cessation of payments for the breaks taken by its Dutch employees, while it has opened new stores abroad in an attempt to experience growth.