Amazon’s Prime Day prompted many retailers to reevaluate the holiday season much earlier.
Traditionally, Gap winter marketing campaign starts in November. This year, consumers will be reminded of the New Year atmosphere and the need to make pre-holiday purchases beginning from October 20.
The basis of the advertising campaign will be a music video entitled “Dream of the Future,” in which its creators try to emphasize hope despite challenging times and the unity of people even during a crisis. In the 60-second commercial, individuals and families gather around a glowing white box, write words like “Inspiration,” “Hope,” “Dream the Future,” or “Comfort” on colored sheets of paper and celebrate these concepts together.
In full of optimism and energy, the video expresses hope for the future and calls to unite and seek inspiration in life itself and loved ones. Of course, while not forgetting to buy warm and cozy sweaters, jackets, and socks from Gap. According to experts, these same products will be the most popular purchases in the winter season. Consumers will stay at home, in a family environment and will prefer something more comfortable and comfortable.
Photo credit: Depositphotos.com.
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