Dior x ERL opened a pop-up store in London

The shopping space is located on Dover Street in London.

Dior opened a pop-up store dedicated to collaborating with the Californian brand ERL. The shopping space is located on Dover Street in London. The halls of the store sell clothing “California Couture”, created by Kim Jones and Eli Russell Linnetz.

The store is done in bright colors and invites fans of the brands to dip into a veritable rainbow of colors. The interior includes a phone booth, Hollywood-style industrial racks, and a pink retro Barbie car.

The car, which is the centerpiece of the display by Dior x ERL stores, proudly displays the style of vintage America. The car’s trim is bright pink with white chrome wheels and the brand’s license plate.

Light blue and bright pink bags, sweaters with gold chains, knitwear with purple crystals, sweatshirts with sequins, and other colorful decorations are placed against this splendor.