Blissclub opens new flagship store in Mumbai

The new flagship offers an expanded range of apparel, sports bras, and accessories.

Women’s activewear brand Blissclub has opened its third flagship store in Mumbai. The retail space is located on Linking Road in the vibrant Bandra neighborhood.

Blissclub is actively investing in developing its retail network in the Indian market. Recent openings have occurred at Capital Mall in Hyderabad and Apollo Premier in Indore. Simultaneously, the brand is looking to develop omnichannel commerce.

“This is our third store in Mumbai and we have strategically selected Bandra as our location for the first flagship store in Mumbai,” said Blissclub’s CEO and founder, Minu Margaret in a press release. “Bandra has a high fashion quotient and time and again it has proven its potential as an apt location. Many of our existing customers live in and around Bandra and we are excited to serve them. The new store boasts a collection that reflects their confidence and individuality.”

Blissclub plans to open around 20 retail stores by 2022 and also expand its e-commerce presence. It is reported that the brand will open several stores in Delhi, Pune, Hyderabad and Ahmedabad, including in malls and pop-up formats.

“This year, we aimed to foray into Mumbai and we accomplished it by opening three stores at three different locations in the city to cover the breadth of the market,” said Margaret. “By increasing our brand’s presence and market share along with the product portfolio, we hope to reinforce the high customer loyalty and brand recall we have. We are also further building offline to connect with them in person and deepen their experience with us via product and community events.”

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