The total sales of online retailers in the United States at the end of Black Friday amounted to $ 9.8 billion, according to a study of Adobe Analytics. Thus, for the year, the growth amounted to 7.5%.
Consumer strategy boosts spending surge
The surge in expenditures can be attributed to consumers seeking the advantages of major sales events and the ease of comparing discounts online. Following “Cyber Monday,” sales are likely to taper off until the end of the holiday season as retail companies progressively reduce the extent of their discounts.
Mobile drives impulse purchases on Black Friday
“We’ve seen a very strategic consumer emerge over the past year where they’re trying to take advantage of these marquee days so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.
Experts noted that Black Friday sales jumped partly because of impulse purchases. Consumers spent 5.3 billion dollars that day using their mobile devices. According to Adobe’s research, $79 million in sales came from shoppers who chose the flexible “Buy Now, Pay Later” payment method, up 47% from last year.
Electronics and toys lead Black Friday sales
According to Adobe’s report, the top-selling Black Friday categories were electronics, such as smartwatches and TVs, as well as toys and games. At the same time, home repair tools sold worse. On the other hand, Mastercard estimates that online sales on Black Friday were up 8% from last year and retailers were up 1%.
