Beyonce’s Flannels opens unique pop-up store in London

The pop-up store will be open until June 5, 2023.

Luxury brand Flannels announced opening a unique pop-up store in its flagship store on Oxford Street in London. The opening of the temporary retail space is timed to coincide with a concert on Beyoncé’s Renaissance World Tour.

These days, the façade and basement of the flagship are transformed into a multimedia showcase dedicated to the Renaissance collection, the album and the world tour. The pop-up store will be open until June 5, 2023.

The opening also includes a unique Renaissance Couture by Beyoncé x Balmain exhibit featuring 12 looks from the historic collection inspired by compositions from the Act I: Renaissance album.

The flagship store also features a clothing and accessory collection of 19 memorabilia and two unique T-shirts unavailable in other brand stores.

Beckie Stanion, Chief Marketing Officer at Flannels, said, “This spectacular project truly comes to life at the apex of everything we care about at Flannels – a perfect storm of fashion, art and music.

“As a business, across the past few months, we’ve been celebrating iterations of self-expression, freedom, and boss energy… what a dream come true, to now welcome the icon of those ideals to our store.”