Banana Republic, the iconic San Francisco brand, has unveiled a sleek new store in the Union Square district. This store promises to be distinct fr om the company’s other retail locations.
Despite the trend of retailers vacating San Francisco’s city center, the beloved Banana Republic brand has launched a new flagship store at 152 Geary St., right in the heart of Union Square.
The 3,500-square-foot store is just a fraction of what was once located at the corner of Grant Avenue and Sutter Street, wh ere Gap Inc. used to occupy a whopping 30,000 square feet.
The new Banana Republic store is a two-story space showcasing the brand’s boutique collections, departing from the mass-market clothing it’s sometimes associated with. The company notes that this new space “reflects the brand’s heritage in San Francisco and is a natural next step in Banana Republic’s journey to become a premier destination for high-quality clothing, accessories, and home goods.”
Union Square has seen a degree of turbulence in recent years, with store closures including Nordstrom, Abercrombie & Fitch, Old Navy, Uniqlo, DSW, and H&M. This week, the Express store at 301 Geary St. also displayed a sign announcing its closure on October 22.
