Amazon opens luxury stores, but not for everyone

Buying fashionable clothes in Luxury Stores will be possible only by invitation.

Amazon has launched a new type of online storefront called Luxury Stores. “Luxury Stores” specializes in the sale of fashionable clothing and luxury accessories from the top brands. The new format launch, which is positioned as “store in store,” took place on September 15.

Shopping in Luxury Stores is currently available only to members of Amazon Prime loyalty program in the U.S.  At this time, shopping through the new format can be done only by invitation. And if you request such an invitation, the buyer will have to wait for his turn in the already formed waiting list.  

Buyers of Luxury Stores will have a variety of additional opportunities for more convenient shopping, including the option “View in 360deg format” in the Amazon app. And the main attraction for fashion lovers will be an exclusive range of “Luxury Stores.” Amazon has signed an agreement with the brand Oscar de la Renta. Luxury Store customers will have early access to new fashion collections. In the future, the company plans to work with other high-profile names in the fashion world and attract new designers.