Northeast Baltimore County at the Interstate 95 and I-695 interchange in White Marsh places White Marsh Mall as the comparison-shopping destination for the Baltimore County consumer whose northeast Baltimore location finds the Towson Town Center and Arundel Mills formats less convenient than the I-95 White Marsh exit accessible from Essex, Middle River, Perry Hall, and Kingsville on the US-40 and US-1 corridors. The 1.2 million square foot property serves Boscov’s, JCPenney, and Macy’s as department store anchors, giving the northeast Baltimore consumer the Boscov’s regional identity alongside the two national department store chains in a three-anchor configuration that provides comparison-shopping depth for the mid-market Baltimore County household.
Dave and Buster’s anchors the entertainment and dining category. An IKEA furniture store adjacent to the complex extends the destination retail gravity of the White Marsh commercial node for the Baltimore County home-furnishing purchaser. Pollo Campero, the Guatemalan-origin chicken chain whose Baltimore metro store network reflects the significant Central American and Latino immigrant community in Baltimore County, gives the property a culturally specific dining anchor for the northeast Baltimore Latino consumer. DTLR, the urban athletic footwear and apparel retailer, gives the property an athletic fashion anchor for the northeast Baltimore County African American and urban consumer demographic.
The fashion floor covers Aerie, Aeropostale, American Eagle, BoxLunch, Cotton On, H&M, Hollister, Hot Topic, Journeys, Rue21, The Children’s Place, and Victoria’s Secret. Foot Locker, JD Sports, Kids Foot Locker, and Zumiez cover the athletic footwear register. Nothing Bundt Cakes, Olive Garden, P.F. Chang’s, and Buffalo Wild Wings anchor the full-service and casual dining tier. The Original Pancake House serves the breakfast dining category. White Marsh Mall’s market position rests on the I-95/I-695 interchange access, the Boscov’s-Macy’s-JCPenney department store configuration, and the Pollo Campero and DTLR community-specific tenants that give the property a northeast Baltimore County commercial identity distinct from the more affluent Towson and Columbia formats on the county’s other sides.
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